Hi, I'm Jan Rezab,
this is Social Media Minute. Here are some of your top
social video marketing tips for 2017. Number one, it's obvious point,
have a strategy around your videos in terms of your storytelling. Number two, innovate. There's 360 video and VR video,
try these things out. Next, obviously, live is a very important
component also of these innovations. Number four,
choose the right platform for the video. Don't shove a video on YouTube,
Facebook and all the other platforms. It doesn't work like that.
Next, make the videos short. We're looking at 20, 30, 40 seconds. You can't put a 20-minute video
on Facebook. It's not possible. Maybe on YouTube, but make it
short for some of the platforms. Focus on your intros and outros. The first seconds are the most important
to retain the audience. This also means you have to add
subtitles to every one of those videos. Most people watch it without sound. And last, make sure there are
call-to-actions at the end of the video. Make sure call-to-actions
are clearly marked, in the video
and on the links in the description and everything around that. And last two points. Measure with the right metrics.
Marketers still measure just with views. We have so much more than that. Number one metrics should be
views and view-through rates compared with each other side by side. If you don't measure view-through rates,
you're measuring videos wrong. There's so many metrics,
watching with or without sound etc. But views and view-through rates,
completed views etc. Those are must-have metrics. And of course compare them by platform. YouTube has a much better
view-through rate than Facebook because people are used to
watching longer there. Use the right tool.
Socialbakers has a lot of great platforms. We have the only comparative
video analytics platform. You can look at the YouTube
and Facebook comparison. You don't have to download data
and figure out how these metrics compare. You have it right there.
You click the channels and have the data. So watch the data as well. Thank you very much for watching.
Watch us every week on Monday.