Tijen Onaran – Zielgruppen richtig ansprechen (Interview)


The most important thing is to first understand how digital networks and platforms work. That means you have to be there where the young and perhaps also older, experienced target group is. This means that I might have to be on one channel or at trade fairs, at events analogously, and I have to think about exactly which target group I actually want to reach and how I want to reach them. So the tonality is accordingly very important and also applies there: Diversity beats everything. I have to show different people, who in turn address different target groups and convey different stories to the outside world.

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