Gmail Blue was part of the initial conception
for Gmail when it was launched. At the time the technology was simply not
there. The culture of Google really is to incorporate
Moonshot thinking into every project. It’s taken us six years to develop the technology
to achieve Gmail Blue. Our major challenge was how do we make this
intimate, intuitive, realistic and organic. In trying to bring email into the 21st century,
ah, we were faced with the challenge, how do we completely redesign and create something
while keeping it exactly the same. The answer is Gmail Blue. You click on compose, the button compose.
Blue. The word compose itself, blue. Bold face is blue, underline is blue, italics is
blue as well. You write in the body of the email, the font
comes up blue. You don’t have to make it blue. It is blue. It just is blue. The little lines, they’re in blue. When you
go into help, it’s blue. It’s Gmail, only bluer. We experimented with a lot of different colors. We tried orange, brown, brown was a disaster.
We tried yellow. The inspiration of Blue came from nature. Ocean, sky, blue whales. A blue that was reminiscent
of nature, but better than what nature created. Gmail Blue is um, it just opens a lot of doors
that haven’t been opened before. I think the first thought that’s going to
come to the end user’s mind, is that I can’t believe I waited this long for this.