Influencer Marketing :: Wendy Day 2019

hi guys windy day here I'm down here in my dining room doing videos because there's something wrong with my desk upstairs I have a standing desk that raises and lowers and for some reason only one side is raising so I'm waiting for mr. Fixit to come and fix it so good thing I wore a red shirt today since I'm doing this in a room that's red if you are not a blood you're probably looking at this video like what the why is there so much red I am NOT a blood but in fact my hair is blue I'm not I'm not attached to any gang or family but I do realize this is a lot of red and I'm sorry about that but today I'm gonna talk about influencers I've been looking for a good influencer company to help one of my clients post because they want to use influencers to market they're relatively new artists and here's what I've learned from the influencer world and I kind of have the same point of view that you guys have like I watched lights global helped little pump get to the next level and help with juju on the bee I've seen influencers work for my clients when they've had a little bit of movement but I learned something really valuable over the past couple of weeks I don't want to share with you guys about influencers and as I've met with these companies I've learned that first of all influencers are taking over the world and they're a really great way to market and promote and get your music out there or any product that you have out there but I've learned that for a brand brand brand new artist that doesn't really have a following yet influencers may not be the best way to start out with marketing and promotion and that I didn't know I'm working with a brand new artist and I thought that influencers were a great way to sort of catapult him up to the next level just because there's so much oversaturation out here on social media that I felt like if somebody Amos was talking about this artist that it would just bring more eyeballs to this artist and while that is somewhat the case I've learned that until the artist has a little bit of a movement and a little bit of a buzz that influencers aren't a great way to build that artist you only get one chance at a first impression and if somebody does see that artist and they're brand-new and they don't recognize the name they may not click on what you want them to click on which means that impression was just wasted and that seems to happen a lot and I've also learned that if they do click on that and that artist doesn't have a lot going on that that click was now just wasted because the fan or the potential fan isn't going to go through and look at everything they need to look at that you're trying to offer to really become a fan of that new artist so this was very educational for me also there was an event lately called VidCon which was out in Southern California I want to say San Diego but I can't remember it may have been Orange County but somewhere in Southern California and they were it's a meet-up for like all of the influencers like on YouTube and etc and they were kind of a lot of the discussions that were going on in the forms for the influencers were how to really maximize their business as influencers so it's really become big business these guys are getting paid a lot of money when they've got Instagram accounts that are popping and YouTube channels that are popping so their goal is to make money not necessarily help you get your product to the next level and they're being approached by brands as well as up-and-coming artists in order to spread the message so you need to figure out which of these influencers are going to be really helpful for your career as an artist right just like the brands are looking them to try to decide which one which influences are helpful to propel their brands forward like is it a comedian is it a model check you know what the fat ass is it one of the workout people you know is it a comedian like what is a make up chick like what level of influencer is really most helpful and then the next thing that you have to look at once you narrow it down to which type of influencers you want to help propel your career forward you have to look at the financials because these folks know their value in the marketplace so they're gonna charge you a fee to post your video or your music or you know in the case of a workout person are they working out to your song or is it somebody that just has a lot of followers that's sitting in their car listening to the music like whatever you're bringing that influencer on board to do you may want to look at somebody that doesn't necessarily have millions and millions of followers because that's going to be really expensive for you to for you to be on their on their feed right it may make more sense to find a bunch of people that just have 10,000 followers or 30,000 followers or 50,000 followers and have a bunch of those posting your message or whatever you're trying to get out there whatever you using that influencer for it may make more sense to have a bunch of those it reduces the risk of you going to like a Kim Kardashian and paying her hundreds of thousands of dollars to post your message on her feed yes she's reaching a lot of people but what are the chances of her followers seeing your one-time post or even clicking on it or more importantly if they do click on it going down that rabbit hole a little bit deeper to find out you know what do your other songs sound like are you an artist whose music they may become a fan of you know you may want to smaller influencers and then test your message see what are people responding to are they responding to a video clip are they responding better to that person working out to your music are they responding to a comedian who's posted a meme and made a little bit of fun of you know fun of you and your song like what is the best message that you can pay for to get out there and then figure from there which of the people in that Lane are them the best people for you to spend more money with so you're gonna want to do a little bit of a bee testing you're gonna want to do a whole lot of research to figure out you know what works best for your type of music and what Lane of influencer works best for your music and then keep up keep up that once you find out what works then start putting a budget behind it start spending money whereas going down that Lane and then again do a/b testing to keep tweaking it to find out what message is working best you know and is it YouTube does it Instagram you know is it Facebook like figure out where your potential market is hanging out and then once you've figured it out then go balls to the wall with your budget don't just spend all of your budget all in one place getting one or two influencers to post your song no matter how great you think that song is your followers may not be their followers and you need to find that out before you really spend a lot of money so do the research thanks for tuning in this is wendy day definitely subscribe hit the little bells so that when i post stuff you know what's coming and thanks for tuning in again my apologies for all this rain by god

16 thoughts on “Influencer Marketing :: Wendy Day 2019

  1. I was watching a documentary earlier this year and they talked about how Gangnam Style got big. It didn't just happen. Scooter Braun had some of his people post the song on social media. It had a little steam prior but I don't think the song would be what it is if the influencers wouldn't have posted it.

  2. @Wendy Day good info. Off topic but was that desk a autonomous desk ? Cuz I just bought one a few weeks ago.

  3. With the recent influx of fake influencers, it might be best to opt for auditing tools such as influencer auditor when finding influencers just to be on the safe side and ensure 100% legitimacy among your influencers

  4. how would one go about potentially even getting to be a client of YOURS !? guess thats a golden question huh lmao

  5. My name is Great Scott & I'm about to E-mail you… i can help with this & send you all my credentials .. I'm in NYC

  6. Thanks Wendy, such wise words. All things are incremental. If your building, there really aren't any shortcuts. Think small to large and long game. Small influencers for baby acts. Why? It's the begging of the journey. Just coming from a 25 year music biz vet. Salute.

  7. Let me find out you BANGin Wendy lol πŸ˜‚ Nah for real your an Influencer and a Inspiration. Stay blessed

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