(upbeat music) – Hey everybody, this is
Roberto Blake helping you create something awesome today. Welcome back to the channel. Today, we’re talking about
social media content strategy. I’m gonna teach you to
dominate social media. It doesn’t matter if
it’s 2019, 2020, 2025. The method that I’m about to give you, is going to be a game-changer for your content and how
you build an audience and deliver value for them. Now this is something I usually teach my one-on-one coaching clients
and I teach in workshops. So, what I’m gonna give you here is a very powerful strategy that can help you really understand what you need to be doing when it comes to growing
in these online platforms. Grab a pen and paper, you’re gonna want take notes on this. So the method we’re using is called ICED, like iced coffee. So this acronym is I-C-E-D. I, stands for Identify,
C stands for Clarify, E, stands for Engage and
D stands for Deliver. (upbeat music) You need to start with
identifying your target audience. Regardless of what platform you’re in, identifying your target
audience is very important. And then you need to kind
of research and understand what it is that their expectations are. That is gonna be essential for
you growing in social media and being able to dominate in your niche. If you fail to identify who people are, what their values are,
what their habits are, what the culture is, how can you serve them properly? If you can’t answer some
very specific questions about who your ideal target audience is, basically, you’ll be
trying to serve everybody and thus serve nobody. So identifying your target
audience is essential and is really the first place to start. Let’s move on to C, clarifying the value. You need to clarify your
ability to deliver value to that specific audience. You need to do everything to eliminate the ambiguity,
eliminate the guesswork, make this simple for people. What do you offer? Why should I follow you? Why should I trust you? Why should I come back? You need to be able to answer these. And by the way, I work really
hard isn’t good enough. I think I make quality content
or I make quality content. That’s not a reason. That has nothing to do with
what we value or we care about. It’s not specific enough,
that is too vague, that is too generic. And I guarantee you, generic and vague is probably the reason
many of you are struggling when it comes to your content
and building an audience. Get crystal clear on what
people can expect from you. Make it abundantly clear
and obvious to them. Next is E, Engage. People really neglect
the power of engagement. Regardless of social media platform, when I go and I look up people, especially people who say that they’re struggling
with their social media, I go and I immediately go to the comments and I see no interaction
from the original post or whether this is YouTube,
whether this is LinkedIn, whether this is Facebook,
whether this is Instagram, I see no engagement with
the actual community of people who gave the
time to your comment. I see people write articles, I see them get 10 or 12 comments, and there are no replies
to any of them, Okay. So if you want people to commit to you, why aren’t you making
a commitment to them, especially in the early
phases when you’re growing. There is an excuse you
can make to some extent when you’re large enough and you feel overwhelmed
by that, that’s fine. But you could always
task that out to people. And if your concern is that, well, I want it to come from me, then you should still
prioritize doing some of it, especially after the initial
post, if you have time and you should also
consider that the fact that a team can advocate on your behalf and engage with the
community from a team account because, they would rather
be acknowledged by somebody and know that you at least facilitate that than just be left with no
interaction, no engagement, no acknowledgement at all. Replying to people matters
and by acknowledging them, that is how you build loyalty with them. That’s how you build
confidence with them, Okay. And I think that this is something more of you could stand to do. You also need to engage not just with the content that you post, but you need to be part of the community around the type of content you produce. Whatever the players
are doing in your niche, or in your overall, the
culture of what you do, you should be there and
you should be a player and you should be probably
one of the most interesting and engaging people in the community, ’cause that’s how you’re
gonna make a name for yourself and that’s gonna make
people curious about you and that’s gonna build your reputation. And finally, D, Deliver. Deliver on the promises that you made. Deliver on what people’s expectations are. Deliver maximum value, deliver
tremendous value to people. That is essential with
anything that you’re creating because you’re asking for people’s time, you’re asking for the
time out of their day, you’re asking for five or 10 minutes that they can give to
their personal development to their workout routine, to their spouse, to their boyfriend or girlfriend, to their kid, to the job. This is five or 10 minutes of their life that they’re never getting back. Why spend it with you,
you have to justify that. You justify that by making
the value very clear and then delivering on those
expectations that were set. You deliver by engaging with
people who give you that time. You deliver by making sure
that there’s an alignment between the audience
that you’ve identified, and then who you are and what the content is that you deliver. This is why the ICED method is so powerful because it makes you more
intentional about your actions. By identifying who you’re serving, clarifying what you deliver for them and how you give them value. By engaging with them
and listening to them so that you can make
sure you are continuing to clarify that properly,
and that you’re in alignment and that you’re better
prepared to deliver for them on the promise that was made. This is very straightforward. If you can master the ICED method, then you can dominate social media in whatever platform you
choose, whether it’s Instagram, whether it’s YouTube,
LinkedIn, Facebook, TikTok, it doesn’t really matter because this is about
how you treat people. This is about how you set
expectations and how you deliver. This is about how you
create alignment between you and the audience that
you want to follow you. This is about giving them a
reason to make a commitment to you and the content that you provide. (bell tolls)
So I have a question of the day for you and I want you to leave
this in the comments section in as much detail as possible. And I want more of you to respond to this and to ask people questions about this, even challenge them on this. So the question of the day
that we’re gonna go with is, who is your target audience and how are you going to serve them? Because I want you to kind
of take this as an exercise where you can communicate
these thoughts clearly and put them out there
in a meaningful way. And then I want you through the comments to give each other some feedback on whether you think that
was a clear message or not. So that’s what I want you guys to do in the comments section. I’m gonna chime in and give
you my two cents as well. You can also feel free to
just leave me questions about social media and videos
that you would like me to make and I’ll try and respond to those as well in the comments section. Like this video if you like it, don’t forget to subscribe, check out the other awesome
stuff here on the channel. As always, you guys thanks
so very much for watching and don’t forget, go out there and create
something awesome today. Take care. (upbeat music)

100 thoughts on “HOW TO DOMINATE SOCIAL MEDIA IN 2020 – 4 SIMPLE STEPS (Content Strategy)

  1. My ideal target audience would be , people those who need help with money management, minimalism & Different investing ideas! Thanks for sharing!

  2. My target audience is people interested in helping the sick, the hungry and the thirsty people of the Democratic Republic of the Congo.

  3. Great message Roberto. My target audience are women ages 25 -34 who have struggled to accept themselves and their bodies and are working on a self love journey. The value I bring is encouraging them on their journey with self awareness tips and how to create Self portraits.

  4. My target is generally young (I'd say age 10-13 and then typically shifting older), specifically people interested in Minecraft. The goal is to entertain them around the content they already enjoy. As well as original formats that aim at leaving them with something to play at the end of the day. Some of the ways I aim to differentiate my content is by making it more visually interesting and keeping a pretty quick pace. – To be honest, I really don't know what I am doing. I just make content because its the thing I love doing, and people seem to enjoy it. I'd love for this to be more than a "hobby" at some point because I love the work.

  5. Hi Robert— My goal is to provide workplace leaders with a steady diet of useful data and insights from the employment litigation and workplace food group.

    My audience seems more likely to be on LinkedIn but the search capability and instructional nature of YouTube seems more appropriate.

  6. What I'm really focusing on most as per (potential) 'future' video content, is… an audience of those who would like to save big on their daily expenses. This could be anyone, even those that are 'rich.' I'm not only focusing on daily expenses being common bills, groceries, at least one vehicle and auto insurance, a house/apartment… I'm also considering the ability to donate to non-profit organisations. My LLC/ORG plans would give its members the ability to buy high cost/ticket items and pay for them in full instead of making payments.

    I really like the process of public speaking…

    1. Tell 'em what you're gonna tell 'em.

    2. Tell 'em.

    3. Tell 'em what you told them.

  7. Great vid! My target audience is female entrepreneurs struggling with Impostor Syndrome and overwhelm. They’ve been in biz for a bit but are stuck and not moving forward due to self doubt and a lack of confidence. I coach them on how to create their own mindset routines that break through the fear. I also teach them better planning, organization, and leadership strategies so they can get off the hamster wheel and start gaining traction. These are all women who know WHAT they want and even what they need to do but just don’t how to overcome the initial fear of doing it, of playing a bigger game. I’m not new to this coaching (been a belief breakthrough coach for almost 10 years) but I am newly serving women in biz and LOVE it. I know these women cuz I’ve been self employed myself for nearly 20 years. They’re my biz besties, my colleagues, my collaborators. I’ve been in their shoes and get what they’re going through, and I actually know what they need to do and have tools that work. But I’ll telll ya, it’s harder to build on social now than it was 10 years ago! I started from scratch when I pivoted and regret slowing the momentum I had gained from previous social accounts! I don’t regret the pivot though. These women are who I’m meant to serve and I absolutely love it. ❤️

  8. I produce clean comedy videos for people who are interested in awkward and satirical humor. Thanks for being a beast at explaining the YouTube game!

  9. There is still a few months left in 2019 Roberto, with thanks giving and the holidays coming you have some time to prepare for some of the off time people will have. I sincerely wish you all the best for 2020 coming, you give allot to your viewers and it's apparent it is with heart felt and sincere wish to inform and empower those you share with. I would really like to see some creative tips and reviews from you on the things you enjoy about creating or production, whether it is lighting hacks or what you love about your gear and what sets it apart. Your videos always touch on methods and mindset I think some production and workflow tutorials as well as some brief reviews of the gear in you links would be a natural succession,. Once again thanks for sharing Roberto and best wishes for a solid year end and a successful and productive new year to come!

  10. Hay man I am really inspired from your videos and you have made me to create my own YouTube channel Gain Money And Tricks and assist aothers.
    Your hard work is unforgettable 😉
    Like ❤️ Comment if you are agree.

  11. For this channel my target Audience is female gamers, which by the way has been overrun by males lol. My other channel targets weight loss strategies for women with thyroid disorders, more specifically Graves Disease. I have so much more content to share for my 2nd channel but I'm seriously slacking.

  12. My target audience is hikers and backpackers.

    I plan on serving them, by providing tips on many hiking issues, and gear ideas and reviews. I also hammock camp, and I provide information on hammock use, and different gear involved with that.As well
    as providing video documentation of my own hikes and backpacking trips in the rockies.

  13. My target audience is the “underdogs” people wanna be somebody and win who never really had anything and feel alone , im tryin to motivate people , be that person they can “spend time with” that can give em hope that there’s ways to make it out and be successful/ happy

  14. One of the best videos uve ever DONE! Ure right a lot of these creators don't reply to people's comments. Uve already replied to several of my comments on ur videos. Just here to show Love bro. Keep em coming. Thank you.

  15. Roberto, my target audience is those who enjoy college football and want in-depth analysis of specific players and teams. I reach them by analyzing specific players from various teams across college football.

  16. As always Great info🔥 Also glad you're feeling better! … Question of the day : I've realized I'm not looking for an audience.(it's a responsibility I'm not up to take on) Going to stick to making creative content for myself and creating a body of work/portfolio in hopes of joining a creative team. somewhere someday 💚💛❤️

  17. Great vid Roberto. My target audience is the disability community. I’m going to niche down on providing short form educational videos on disability topics.

  18. Great tips 👍. I always reply to all my comments but I do not get many even with 10k+, what am I doing wrong? 🤔

  19. Great information!! My target audience is fellow paper crafters and artists. I want to serve and engage them by sharing my projects and ideas . I have a heart for people and consider myself engaging with a good sense of humor. Thanks Roberto!!😊👍🏻

  20. Great method, really needed something like this. To answer the question, I run a motivational channel in India. My target audience is the people of the age group 15-30, of India. I post about the major problems these people face and try to discuss these in lay man language, so that everyone is able to understand my ideology.

  21. My target audience are 18-30 year olds who play video games, as an escape from the harsh realities of life.

    I'm going to serve them but playing games, providing them with some light entertainment with friends.

  22. Good question: l am not sure. It is a tool to help an actual therapist. I don't plan to reach a lot of people. We just want to help who ever needs it and informational vids for client. But l can review this at the next meeting.

  23. My target audience is adults aged 25 to 40 who like to travel or would love to. People who like to discover and learn new things about countries outside of their comfort zone and beyond the usual touristic spots and activities.
    Does it make sense?

  24. My target audience are artists who happen to love anime style like me and the reason I'm not growing is because i only draw what i like and not necessarily whats popular.
    I grew out of the anime community and i mostly go on nostalgia alone and i dont watch that much anymore.
    I have to work on my engagement too my personality is too passive

  25. Good morning Robert,
    I Found that this was exactly what I needed this morning. I started a page all about positivity, And I am slowly in steadily getting a following. I started speaking to kids at school and I love what I do but, I know I need to grow my YouTube audience, how can I do that? Thank you, jtschronicles

  26. I always try to engage comments I get, but I struggle to decide what to do with the comments that are just one emoji or similar. Should I just respond with another emoji?

  27. Awesome information for us creators to really think about. As far as my target audience, it’s Ethiopian and Eritrean families looking for motivation, life advice, and personal finance education. I’m trying to serve the community that I was raised in and bring them value.

  28. Thanks Roberto lets see how far I can go with the I.C.E.D. method 👍

    My target audience are maths students who are doing their GCSE's in the UK (14-15 yr olds), College students (16-18yr olds) and university students (18- 27 year olds) all of which study maths.
    I want to prepare these students for studying maths as well as other educational tips and advice which will directly help with their maths studies.

  29. Hello Roberto, another fantastic and helpful video! I appreciate all the great advice you give. I guess I've been following ICED so I'm happy that I'm doing it right. I know my audience is the Pokemon TCG community, I start my videos with an intro saying I'm going to be opening this in this video, I respond to every single comment in a personalized manner, and I deliver on the promise of what I'm opening and showing off on my channel!
    I really think the engagement is huge! My channels subs that comment keep coming back video after video!

  30. Roberto, thanks for this video, I receive so much from your videos. My target audience is: Moms who feel like they've lost themselves in the life they wished to always have. How/what will I deliver value to them: sharing tips & encouragement to see themselves as their Creator sees them. My struggle: I'm in the midst myself, so I don't ever want to sound "preachy" & in order to help provide for our family – how do I incorporate this into a business of sorts ?!

  31. I think this ICED method was really easy to understand, thank you!

    QOTD My audience is people who want to learn how to do art and people who are into anime/nerd culture. I want to provide value by showing how-to videos, review art supplies, videos about going to conventions, and speed drawing videos of popular/my own characters.

  32. I have been aware of all of these points for sometime now, and I make it a point to practice all of them religiously. That having been said your presentation in this video gave me some interesting insight into my own approach on how to identify and clarify the things that my audience wants. I don’t know what it is about how you say the things that you say but it always sheds light On the things that I thought I already knew. Thank you for the information sir please keep it coming.

  33. Question of the day: I have an issue identifying the needs of my audience, I’m not gonna lie about that. I started a YouTube channel simply filming my fishing trips and I want to grow that beyond what it is. My audience obviously enjoys fishing, time spent with the family and being outdoors. Now turning this into a service that I can offer has been difficult. MyAssumption would be that I have a wealth of knowledge about fishing and enjoying this area which is a tourist destinations. So I believe I should offer more insight into the things that vacationers can do, the places they need to visit and the tips and tricks that they need to know in order to get the most out of their time in this area. At least that is my thought at the moment.

  34. Great method. This really clears things up for me. My target audience is the Make Money Online niche and how I serve them is by reviewing different methods that can help people make money online. My challenge is that there are TONS of other people in this niche, and most of them will review and promote anything just to make a quick buck. I want to stand out by doing honest reviews and promoting only the methods that actually work and can really help people achieve their financial goals. But it's really hard to separate myself from all the BS and the hype, know what I mean?

  35. My target audience for my insurance channel is people that are looking for advice on their home and auto policies without being sold something.

    I question if that is too broad or if i should stick to one state vs many. I’m licensed in many.

  36. My audience: English speaking Mothers looking for bedtime stories or books for their 2-4-year-olds with characters that have Islamic appearance and stories that teach Quranic vocabulary.
    I am not going to stop at 2-4 content. I have plans for tons of age groups. For now, my priority is 2-4-year-olds.

  37. Great video as always, appreciate the acronym too. Mnemonics are great! Now that I'm almost a year into consistently releasing content I only just really honed in on my target audience within the last several months. As a band director at my church, I make content primarily for people who enjoy contemporary worship music, and occasionally I talk about the gear I use in worship settings, so secondarily I share information for my fellow church musicians! Since I've honed in on that I have started to see some small growth for my channel, but it's still slow. I think a good portion of that is on my time constraints, since I only really spend one day a week that I'm devoting to YouTube/social media stuff. I like that you mentioned engagement, because that's actually the next experiment I'm wanting to try, taking a few minutes a day to participate more in the community! If anyone's interested, I'll share my results after this next month =D

  38. My target audience is those seeking the hidden knowledge of the occult thru esoteric wisdom. I proved this thru a non basis way from many different and often opposing views without picking or chocing sides and let the research speak for itself. With the end game to teach true freedom and restore the true meaning of the republic the usa was founded on.

  39. What's up Roberto! I own a premier digital marketing agency based in the Dallas-Fort Worth metroplex servicing local businesses.
    My business Persona is named newbie Nate. Newbie Nate has just started a business mostly based off of his emotion and drive with a great idea, but he Lacks basic knowledge on developing the internal mechanisms of his business that allow him operate in a proficient way with objectives and understanding goals. He is excited about his new idea although he is a little worried, and doesn't have much capital to invest. My agency is designed to solve that problem with meaningful industry-standard models, free value-based content, and affordable campaign investment plans.
    I am a new subscriber to your channel and I must say I'm pretty impressed. I'm literally starting something out of nothing, I have a hope and a dream and so far I've had the tenacity to problem solve and get things done. I have one client right now who is a real estate agent. I'm confident, competent, and a problem solver. I could really use some advice and some criticism. Here's my website
    Like you I'm a college grad who got tired of laboring for others. I'm knee-deep into and idea and drive and it's too late to turn back now. Any words good or bad would be much appreciated right now bro. I deeply appreciate your work and I wouldn't even be at this point if it wasn't for you. Thank you, and take care.
    Luis Montemayor

  40. Awesome information. Thanks so much for sharing😊
    My target audience is women between the ages of 35-55 who love to garden, cook, and entertain. They are both stay at home and work but love to spend time around the home

  41. My target audience is people who are considering full-time RV living or Vanlife and who are interested in boondocking.

    I document my experiences traveling the country with my two doggos. I know I need to get better about talking to my audience and providing more information about the places I visit, how I find them, etc. Right now it's just a bunch of pretty places without much additional value. But I'm working on it!

  42. One thing I know I do without question…I still respond to every single comment on my channel and have for almost 5 years.

  43. My target audience comprises of service based creatives who need help in both finding clarity in their offering and developing confidence in connecting with their audience. I serve my audience by helping them communicate their unique value along with delivering on some sales tips that have personally helped the introvert that is me.

  44. Well right now i have a reaction channel, but now i want to make gaming videos 🎮 for people that like to watch entertaining campaign gameplay. Is it to late to switch over?

  45. In depth video. My target audience is young people( specifically between the ages of 18 and 25) who are struggling with finances. How I plan to serve them is producing content, products and courses focused around the 3 fundamentals of finance. Those being increasing income, budgeting money and spending money.

  46. I'm almost two years in my Youtube project and I still have to identify my audience. I've heard this advice a million times but nobody gives me a satisfying answer to my question: how do I identify my audience if I don't know them? Especially with YouTube this task is extremely complicated, since there is NO private chat at all. The only way I can communicate with my audience is via public comments and they often don't even have user names that let me understand where they are from or if they are male or female. Please someone tell me HOW can I understand who is my audience on YouTube?

  47. 🔥Hello Roberto can you do a video on how to retarget an audience thats already viewed your videos? I have a video that broke 1 Million views recently (The Git Up Challenge). I want to send them content similar to what they came to my channel for to grow. Thanks for this awesome video👍🏽👍🏽

  48. This is an awesome video. My target audience is teenagers who love Jesus who are praying and reading their Holy Bible. I’m trying my best on the show God in the Word with Porscha Prestygyous Pryce, to read, pray, and learn with other believers in Christ. I would like any person to be able to look up a Prayer on any topic specific to them and they find it on YouTub. I’m committed to putting up over 265 prayers even if it takes me 5 years. I said I’d do it with one subscriber. Thank you so much for this opportunity Roberto excellent question of the day. Have a good day. Lord God Bless America😘

  49. Hello Roberto, thanks for all your hard work you put in for us. My target audience are woman that have problems with applying makeup/skincare/ dyi Botox and other professional skincare treatments. I would like to help woman realize it isn’t that hard to do or suggest and give ideas to woman on how they can do it.

  50. My target audience is Black men aged 16 to 50. I plan on offering hope, help, and healing for them through discussions and open dialogue of issues pertinent to us, chiefly our low level of overall wellness, we will thoroughly cover the seven dimensions of wellness. I plan to begin a book club or give reviews of books I read personally, and encourage more deep networking between ourselves.

  51. hi roberto I just wanted to say I noticed you upped the quality of audio on this video, I am an audio engineer, big difference.

  52. I think my target audience is Artists and also people who might like the type of art I create (possible customers) and so I've been trying to do some quick art tips and drawing process videos and some insight videos on being an Artist, becoming an Artist also. A lot of people who find my videos seem to like to know how to draw simple stuff, such as logos and basic stuff, although I do have a plan to do longer detailed videos and draw more established stuff in between other work and reduce commissions or stop them altogether as they take too much time away from my own art projects that I want to achieve.

  53. Amazing video, your tips helped me growing within no time and I got viewers from more then 22+ countries and they are learning math. Thank you for helping me out in growing this much within in 4 month. Thank you

  54. As far as thirst to acquire more knowledge is alive, everyone is student. My target audience is people who loves math and who hate math as well. Thank you for your nice videos always. it help me growing a lot.

  55. Target audience: travelers who are planning a trip to Washington, DC.
    How to serve them: provide the best tips and travel hacks for exploring the city.

  56. My target audience are people who want to learn how to make more life like paintings and drawings. I plan to serve them by sharing my own experiences as I go on my journey with making art, including things that didn't work out so I can show them how they can fix mishaps in their own work and also by sharing my struggles in learning new mediums, because I think this can be encouraging for people learning.

  57. I need to do a better job of responding to Instagram comments; I do a good job here on YT, but really need to step my game up on Instagram. This will help me be accountable, thanks Roberto!

  58. Hey Roberto, I hope you are doing great! Love the videos! My target audience is the come ups. Those that not matter what stage of life they are in are still pursuing this dreams and still growing. From those who took their first steps in chasing their goals and dreams to those that are a mile down the road looking for the extra push. My Mantra is Be Epic, Be True. Strive to live and epic life all while staying true to your self.

    My main goal is to become a motivational speaker / life coach for those in my audience. I often times get a little discouraged because I feel like my content falls short of people exceptions but I am still new to videos but strive to get better overtime I have the record button on.

    Thank you again for always challenging the community!
    Matthew C

  59. i make music for those that love classic experimental jazzy hip-hop, nostalgic people from the 90s and people who experience anxiety and want to improve themselves – i provide value by sharing tips on how to lower stress, how to get out of own way when it comes to certain situations, and share things from the 90s that i love

  60. Great content as always. I haven’t been commenting lately because I’m one year into blogging this week almost 70 posts, one girl boss show and its 10-14 hours a day. I’m a lifestyle blogger, natural living, wholesome foods, handmade home etc. How do you get the algorithm to notice you more? I know YT is king, not there yet. Would love more videos how to start YT and get over self-doubt. I know you have touched on that many times…feel better. Get some elderberry juice, it’ll help. 🙂

  61. I am going to remember this as "ICE-D" and then think of Rick and Morty 😛
    ICE-D, the long estranged brother to ICE-T.

    Great strategy Roberto! But of course it was going to be coming from you 😉

  62. My ideal viewers are tarot lovers and book lovers – more on the pagan community. I have been posting more on a schedule and have put out a video a day all of October and am doing it again next year. I do think to need to do better with audio and try to figure out editing through iMovie.

  63. Man Roberto you have been laying out some incredibly valuable content!! I wish I had seen this when I first started! Def a huge help to anyone who wants to grow their influence on social media!

  64. My target audience is the descendants of the Transatlantic slave trade who are interested in personal and corporate healing and atonement. I will offer insight on the issues that affect our community as well as strategies to begin the healing process.

  65. YES, love this! Hey Roberto is there any way I can add value into your life?

    I have similar content where I share business advice, scaling with virtual assistants, balancing life between professional & personal, and topics related to your business. Would love to talk shop with you and share the conversation with our audiences. If you're interested, please reply or message my Creative Director [email protected] Keep up the great content!



  66. My audience are people in the beginning of their spiritual awakening and trying to wade through all the information they are starting to get and learn. I teach them topics like energies and chakras in a way that is easy to understand. Making it easier to navigate the confusion that is a spiritual awakening.

  67. OH how I love an acronym! Thank you Roberto!
    AUDIENCE: people with Intellectual and Developmental Disabilities, their families, friends and educators. It is also for those that feel alone, left out, and/or want a sense of acceptance and belonging. How is that for broad?!
    MESSAGE: we all have value, we are more alike than different, and embrace our unique differences.
    CHALLENGE: posting during an emotional time in my life (recently lost my sister to cancer, just laid off this week, Dad's in hospital, sister's kids…). I have so many ideas, big visions and projects, and in attempting to do everything – I touch everything but finish little.
    Sorry – my point here is THANK YOU – this video has really helped me to articulate all this that I've just dumped on you. This is my kick-in-the-butt moment 💖 Keep up the good work, Sir!

  68. My channel is about fishing and my target audience is people who wants to learn how to catch more fish. It doesn't matter if you are a total beginner or an experienced angler, my target is to teach you how to catch more fish. I have two things I want to improve on:
    1. I want to get more views from outside of my home country (Sweden)
    2. I want to be able to publish videos more frequently. Doing pedagogic films takes time, and the fish are sometimes unpredictable, which means that I often end up doing the same filming two or three times just to get some proper fish on film.
    Any ideas of how I can improve would be appreciated. I have been thinking about publishing "less pedagogic" films (because they are quicker to make) in between the pedagogic videos, just to get videos coming more frequently. Would that work? Do I need to speak english in my videos to reach abroad, or will people think subtitles are enough? If people think subtitles are enough, why is it so hard to get views from other countries, is it the thumbnail and title of the video that matters?

  69. I've been thinking about this a lot. I'm sure my target audience is movie lovers. There's so much content for them so I'm struggling with finding my lane of what content to provide. I see so many other channels that provide content regarding a specific movie genre(horror,action,etc) but I like really good movies no matter the genre. I suppose I'll keep searching for inspiration. Thank you for your content, Sir, you're always on point!

  70. Hi Roberto, I've just found your channel and loving the content your putting up at the moment! I've only just started Youtube and trying to soak up as much information as i can, currently im just trying to find ways to give a professional look to my videos with only my phone and no proper editing software, but im sure ill get there if i keep trying! So… in answer to your question. The content i want to create is to help people that are in a depressed or anxious state of mind, and aspiring to do something bigger than themselves but feel like their stuck. So i suppose my target audience is exactly that, people who feel like they're in a rut and want to make a difference to their lives! I've recently come out of a 10+ years of being depressed and lost in life, and ive had a lot of time to think about how to improve my life, and i came a very long way from the start of those 10 years. Now i can finally say that im no longer depressed and actively pursuing my goals! 😀 So how i serve my audience is by making them feel okay about the feeling they've been having and relating that to where i've been in the past, and what things i did in myself mentally and physically in order to make myself feel happier and work towards my goals! Day 1 of youtube completed, hopefully a long way to go and ill keep chugging on! Keep up the great work dude!

  71. My target audience is teens and young adult girls and women who love creativity, writing and a story that isn't over saturated with gooey, sticky 'romance' or the awful 'she don't need no man' trope. (I am a lady, and I hate these things.)

    I am going to be writing adventure books about a young girl who becomes a hero on her planet. I am also toying with the idea of either blogs or videos talking about the writing process and how to create female characters that feel and act real. I also do art, which could help to illustrate my points while I analyze characters in popular shows and movies.

  72. My target audience is people that need a boost in confidence, who have trouble sleeping, needing help with concentration(studying) and many other elements. My commitment to my audience is to upload weekly with the best content I can deliver and to keep learning, keep replying to all the comments & keep pushing harder to bring better content to the table as our journey continues.
    Thanks for the awesome content Roberto!

  73. Huge value here man. Super direct and real and pithy. Thanks for this. Quality is looking better than ever.
    My audience: Millennials wanting discipline and inspiration to get their money and fitness in order.

  74. Target audience is gamers of DragonAge on this channel, and I've committed to delivering one theory, analysis or lore video every week, with fun extras later on in the week, so 2 videos a week. I've been doing that consistently. On my other active channel, Green Healing, my target audience are people who are healing from abuse. I deliver (also in podcast format) one episode per week, and I do things more like seasons. So I take a break between the holidays and March. That is how I can manage having two active channels. Should I try to have shorter videos on that channel so that I have more?

  75. Great video! You explained it very well what to do to grow a channel. I started the channel to record my game development work. As the channel grows every day, I would like to make more valuable content for the audience. My target audience would be people who want to start game development or coding. I will share my knowledge, experience, and advice from my over 10-year experience in programming. 🙂

  76. I have not started my channel yet. I want to start well and help people who are really hurting after domestic violence. I know how I start will make a big difference in how it grows. I have been watching lots of your videos and Video Influencers. I appreciate all the tested tips you give. I just have to finish the rough draft of my next book before I start the channel, in the mean time I am getting all the equipment together. And organizing my thoughts.

  77. Teachers that are new to the profession. I will help them with techniques, ideas and the correct mindset to have to become an even better educator. I might niche down even further to focus on ESL teachers.

  78. Hey! Love this vid! I am approaching two platforms differently.

    On youtube, my target market is 16-40-year-olds with Crohn's Disease. I am going to bring value by sharing my experience and knowledge of defeating the disease.
    On Tiktok, my target market is 20-30-year-olds looking for positive content (broad as of now, still testing). I am going to bring value by sharing snippets of my life that are interesting, fun, or inspiring.

  79. Roberto…
    I wish to do affiliate marketing andr target the alternative health niche.Any advice on topics for videos ?

  80. Great 4 steps!.. I think these are going to be extremely helpful..

    My target audience is graphic designers or aspiring artist who like to make digital art.. tips and tricks for creating digital art in photoshop and illustrator..

  81. My target audience is around Trombone players, brass players, and band kids who also would like to start producing their own songs, beats, etc. I will share what I've learned so far, and take you along my journey of becoming a full time musician/creative, to show people who chose the wrong career at first can course correct.

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