Focus Groups with Mad Men

7 thoughts on “Focus Groups with Mad Men

  1. It's awkward because clearly Don is troubled by the fact that the secretary is depressed because of him. Don tries to reject the findings of Faye because it would validate the secretary's reaction to him using her and then basically discarding her. He claims that you can't tell what someone will do based on what they have done, but he disproves himself because he ends up marrying his secretary right after sleeping with this one.

  2. I think the correct approach is what was stated on the video at the end. You use focus groups, but you do so intelligently. You don't see them as an "end all". Its just one piece of data that you add to other pieces of data and than you reach a conclusion on your own. The number of people in a focus group is generally too small to reflect an entire population. Although, it may give you insights about behavior.

  3. 3:04 This reminds me of Steve Jobs' comment “It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.”

  4. I agree with Don. Focus groups are a complete waste of time and money because the only way that people will really give an honest opinion of a product is to try it in the privacy of their own home where they behave completely naturally. Companies should focus on spending more time and money on improving the product or service to get and retain business.

  5. "You can't tell how people are going to behave based on how they have behaved"
    This sounds so ridiculous, but Don ends up proving his point later in the season by dumping Faye to marry his secretary out of the blue. Faye played so hard to get the whole season, after they actually built a real relationship, Don just dumps her without any warning. God this show is smart

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