FDA proposes new food labels


LIVING CLOSE TO THAT ICE JAM. THANK YOU VERY MUCH. AND THE FIRST LADY TODAY HERALDED A NEW GENERATION OF NUTRITION LABELS. FOR THE FIRST TIME IN MORE THAN 20 YEAR, THE FDA IS PROPOSING CHANGING THE LABELS TO CLEAR THE CONFUSION ABOUT WHAT IT IS WE ARE EATING. HERE ARE THE CHANGES THE FDA IS PROPOSING. LET’S TALK CALORIES. THE CALORIE COUNT. YOU SEE THE NUMBER. IT MORE ACCURATELY REFLECTS WHAT A PERSON WILL EAT OF THE PRODUCT AND BIGGER THERE ON THE LABEL AS WELL. PERCENTAGES OF VITAMINS AND NUTRIENTS ON THE LEFT MAKE IT EASIER TO FOLLOW. AND NOT JUST SUGAR, BUT THE MANUFACTURED SUGAR THAT SO MANY FOOD EXPERTS SAY IS THE CONTRIBUTING FACTOR TO THE OBESITY EPIDEMIC. THE FDA WANTS TO KNOW YOUR THOUGHTS AND YOU HAVE THE NEXT THREE MONTHS TO GIVE YOUR INPUT BEFORE IT MAKES THE FINAL DECISION. THE FIRST LADY SAID THE CHANGES ARE A BIG DEAL.>>OUR GUIDING PRINCIPAL IS SIMPLY THAT YOU AS A PARENT AND A CONSUMER SHOULD BE ABLE TO WALK INTO A GROCERY STORE AND PICK AN ITEM OFF A SHELF AND TELL WHETHER IT’S GOOD FOR YOUR FAMILY.>>BUT THEY SAY TODAY’S ANNOUNCEMENT IS NOT TAKING IT FAR ENOUGH. THE DISTINGUISHED PROFESSOR OF NUTRIT NUTRITION, HE BELIEVES THE CHANGES ARE A FALSE VICTORY.>>WHAT WE MEAN BY THAT IS THAT THE LABEL CHANGES WERE GREAT. THEY FOCUSED ON CALORIES. THEY PUT THE FOCUS ON TRUE SERVING SIZES. HOWEVER THE AVERAGE AMERICAN SPENDS SIX SECONDS LOOKING AT THE PACKAGE. THEY DON’T LOOK AT THE BACK OF THE LABEL.>>IF THAT LONG.>>YES. THE FOOD AND DRUG ADMINISTRATION INVESTED MILLIONS OF HAVING AN INSTITUTE OF MEDICINE PANEL STUDY AND RECOMMEND A SET OF PAGS ARE PACKAGE LABELS. THAT IS WHAT THE AMERICAN CONSUMER NEEDS. SIMPLE GUIDANCE IN THE FRONT OF THE PACKAGE.>>YOU ARE SAYING HEY, THIS IS GREAT. WE ARE MOVING IN THE RIGHT DIRECTION. THEY SHOULD BE DOING MORE. ME WHY YOU THINK A STAR OR A CHECK ON THE FRONT IS REALLY GOING TO CHANGE SOMEONE FROM LOOKING OR NOT.>>WE HAVE EVIDENCE FROM A NUMBER OF COUNTRY THAT IS IT DOES TWO THINGS. FIRST, CONSUMERS DO MORE LIKELY TO PICK THINGS. EVEN WHEN CHANGE IN THE U.S. HOWEVER GLOBALLY 20 COUNTRIES DO THIS. WE HAVE SEEN INDUSTRY REFORMULATE. THEY CUT THEIR ADDED SUGAR AND ADDED WHOLE GRAINS AND CUT THEIR SODIUM. THEY PUSHED INNOVATION AND FORMULATION BY INDUSTRY. WE NEED THAT.>>THAT’S INTERESTING. IT’S LESS ABOUT THE CONSUMER, BUT ALSO ABOUT THAT FOOD MANUFACTURER OR THAT COMPANY SAYING I NEED THE STAR BECAUSE I WANT PEOPLE TO BUY MY PRODUCT AND SHOULD MAKE HEALTHIER FOOD.>>THAT’S RIGHT. IT GIVES THEM GUIDELINES TO WHAT WE CALL A HEALTHIER FOOD PRODUCT GROUP BY PRODUCT GROUP. IF YOU ARE A READY TO EAT CEREAL AND YOU HAVE LET’S SAY ONLY TEN GRAMS OF SUGAR, 40 OR 50 CALORIES AND NOT 100 CALORIES ARE THEN YOU ARE A HEALTHY READY TO EAT CEREAL. THEY IT MAKE IT TASTE FINE AND THEY WOULD DO IT. THAT HAPPENS IN THE COUNTRIES THAT IMPLEMENTED THE SYSTEM.>>YOU HAVE THE FOLKS WHO SPENT THE SIX SECONDS OR WHAT HAVE YOU LOOK IT IS AT THE LABELS AND THE OTHERS DON’T AT ALL. THOSE ARE THE ONES THAT WE NEED TO TARGET WHO ARE NOT AS HEALTH CONSCIOUS. IF YOU CAME UP WITH ONE BIG SOLUTION FOR TARGETING THOSE CONSUMERS, WHAT WOULD IT BE?>>GET RID OF EVERYTHING BUT THE NAME ON THE FRONT OF THE PACKAGE AND HAVE A STAR OR CHECK IF SOMETHING SAYS THIS IS A HEALTHY

12 thoughts on “FDA proposes new food labels

  1. I am wondering, will they remove the poison that has been put in our can foods too? forget the label, will the food be better? Some can foods taste so bad, I rather eat grass. yummy 🙂

  2. A check or a star?! When I go to the grocery store I spend several minutes on each item weighing my options. I have a tall and thin son and work to hard to help him achieve the nutritional needs for his diet. There is no way I would just trust a check or a star. This is a preposterous counter argument. … IMHO (specific to my own family's needs).

  3. Check or star?? Are we THAT stupid? How about the package saying "4 SERVINGS" on the front. Why are we falsely making serving sizes larger? We WANT to be fatter??

  4. So I shouldn't have the option to read the nutrition facts because some obese family doesn't like to read the label?

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