A popular upcoming festival in La Crosse receives a grant from the Wisconsin Department of Tourism today. Explore La Crosse accepted the five-thousand. 250 dollar Joint Effort Marketing grant to help fund the sixth annual Bike Fest. The Department of Tourism awards the grant to non-profits across the state that promote Wisconsin tourism events and destinations. According to the Department. our area is a perfect example of a Wisconsin tourist stop. Biking is very important to tourism here in Wisconsin, especially here in the western part of the state. In the La Crosse area we’ve got such a wonderful trail system. You can go out, you can enjoy miles and miles of trails. The Great River Trail here is exactly a perfect example. Explore La Crosse is one of 57 non-profits receiving the Joint Effort Marketing grant this year. La Crosse’s annual Bike Fest begins September second.