2015 Fall Business Lecture – Heather Beck


[ Music ]>>Hello guys. Jen owes
me huge for this, by the way. As she said, I do
have the opportunity to work all over the world. And Jen– When I signed up to do
this with Jen, I was like, “Oh, sure no problem, I’ll come
and talk for, you know, 45 minutes which I do on a pretty regular
basis, no problem.” But then she threw and
I had to do a PowerPoint so that threw me
for a whole loop. So then I actually was
given an assignment, something that I
hadn’t been given in a long time, so thanks Jen. And also, I did just get
done teaching a 7-day course with the group of shadow
students, obviously one from Belize and a
couple from Florida. I also had one from Singapore
that had come to train with us. So yeah, I keep definitely
busy that way. And I guess Jen pretty much kind
of wrapped it all up what I do. But yeah, basically, I guess
a lot of people ask, you know, I know back in the day when I
was in college and seriously, if you didn’t hear me before, I
really do still have nightmares about being late for classes. I’m not kidding. So this was kind of like
revisiting my college days [laughs]. So yeah. So these are basically
my main roles, dog trainer, that’s what a lot
of people see me as. And I have worked in
every capacity with dogs over the last 20 years,
I know I look young. But it’s always been pretty
much my love and my passion but I’ve worked in every
capacity from Kennel Tech to Animal Control Officer. So I’ve scoop poop, I mop, I do
just about anything I could just to be able to kind of follow
my passion working with dogs, and being able to
actually succeed at it because we’ll talk a
little bit about that because sometimes I wasn’t
always so successful. I’ve also trained over
60 dogs for a movie, Alicia [assumed spelling]
here helped me with that one. I definitely won’t
do that again. But, you know what? It looks really good
at my resume. So, we’re going to keep that
but yeah, movies and dogs, they say don’t work with
kids and dogs and we worked in a movie which
had lots of both. So the director and the
assistant director were always a little bit stressed out with us
and, you know, dogs don’t work under those capacity, so
yeah, I worked through that. But my passion for
dogs has also taken me to work and live in Belize. Through that, working with
Cathy [assumed spelling], she was out here
working with me, she usually comes
about once a year. But through that, I actually
was featured on an episode of “House Hunters
International”. Anybody watch that show? Nobody? Man, I love that show. Yeah, it’s called “Pet
Peeves in Belize”. I loved it before I ever asked–
was asked to go on to the show. But yeah, I did an episode. If you get to catch it,
please check it out. Every time after
the episode airs, I get about 1500 Facebook
requests because I have a condo in Belize that everyone
wants to go and stay there. So, everyone does contact
me, “I want to go volunteer at the shelter and I want
to stay at your condo.” So, it works out pretty well. But yeah, my work with dogs
has pretty much allowed me to travel, pretty much
all over the world. I did just get back from
10 days working in Taiwan. We had a blast working there. And then, I also got suckered into bringing home
a two-legged dog. So Oden [assumed spelling]
is not my only disabled dog. I have a real propensity to
adopt old dogs, disabled dogs, blind dogs because they’re
not really a lot of work. Don’t let the two-legged
dog fool you though, he is very fast [laughter]. But yeah, so I brought him home,
he’s now a part of my family. He is doing fine, fitting
in really well but yeah, you’d be surprised
at how easy it is to bring a dog home from Taiwan. Let me know if you
guys want any, OK? Keep me posted, I can
make that happen for you. Also last April, I was asked to
teach at an education at sea, basically, we got
to drink and cruise around the Caribbean
talking about dogs, it was awesome, it
was really cool. And I say, you know, hey, not
bad for a dog trainer, right? You know, my dog– my
parents basically still think that this is a hobby, right. So even I think they kind of got
passed out once I was approached by Cesar Millan who work
with him, but they do kind of still perceive what I
do, you know, like, “Uh, when are you going
to get a real job?” And I’m like, “Mom, I made
a $100,000 last month.” You know, so– but it’s hard for
people to understand sometimes. But so currently, I run a large
training center in Draper, that is definitely my location
and where I love to be even when I’m not traveling, I
try and spend time there. I have about 20 staff there
with me currently, I think, is that who we have working. OK. About 20 staff, they’re, I
don’t know, kind of fluctuates, there’s people I walk in, I
don’t even know who they are, I’m like, “Hey, guess,
you work here now.” So, bye Oden and see you later,
don’t fall off the stage.” Hey, he’s like, “Oh, sorry.” I just want hate
bringing him in. This guy just steals
the show all the time. So, but yeah, I literally
have them sought out by some of the best in the business. How I got to know Cesar Millan,
he was here three years ago for a show that he was putting
on a live show, I think it was at Abravanel Hall if
I remember correctly. Ironically enough, I didn’t
even have tickets to the show but he had contacted me
and asked me about coming to visit my training
center because he had heard about what I was doing. One of the things that I do was
I run this very large socials for difficult and aggressive
dogs every Saturday, and I’ve been doing that
for about eight years. So he came on my
training center. Well first, I’ll tell you what
happened when I picked him up, does anyone know Cesar? Raise your hand if you’ve
heard of Cesar Millan. OK, good, everybody. Do you know his dog Junior? So he has this great
pet named Junior. And so I got to pick him up and
I just gotten this new truck. And so, I’m shaking completely
because I’m like, “Oh my God, yeah, it’s Cesar Millan,” you
know, and I– it wasn’t that I, you know, had really like
followed everything he did but, of course, I knew who he was . He’s a celebrity to me in
my existence in my world. So, he ended up putting Junior
in the back and when he gone into the back of the truck,
his elbow hit the dog gate in the back, and
like crushed Junior. So, he basically, you know,
kind of, I’m like, “Oh man,” I’m so embarrassed like my face
turned beef red and I, you know, just apologize then and he’s,
“No, no, it’s no problem.” He was super humble. And so what he did is he
actually held the dog gate up so that it won’t be
laying on Junior for the rest of that car ride. He’s going to fall,
he’s going to fall, catch him, just kidding. He usually doesn’t fall
far and actually for a step like that he would probably leap in Alexandra’s [assumed
spelling] lap here. So basically, I got to spend
the day with Cesar even after that first
initial embarrassment. But spent the day with
him, we talked about dogs but we mostly talked
about food and gardening. If you ever want to talk to
Cesar Millan about anything, that’s what he wants
to talk about, don’t ask him questions
about dogs. So yeah, but then, about a
month later, he ask me to come out to his facility, the
Dog Psychology Center out in California for a shadow– to shadow him basically
for a workshop that they were going
to be starting. So I was immediately
hired on after that and I’ve had the
opportunity to teach workshops with him pretty much
ever since then. And it’s been great,
I really enjoyed it but that’s just a small
part of what I do. But it has been a big
opportunity for me to be able to reach out to students
from around the world which has been really great. My other role, serial
entrepreneur, I could barely spell that
or say it but apparently, that’s what people call me. Have you guys talked about that, I mean this so-called
business classes you’re taking? OK, good, fabulous. And as a serial entrepreneur,
I’m never resting, OK, I’m always experimenting. So even where I’m at in my world
and in my career and I’ll kind of keep talking about where
I’m at, where I failed, where I’ve struggled,
I’m always experimenting and keep trying what I’m doing. So that’s kind of the definition
of a serial entrepreneur and I definitely
identify with that, OK, definitely identified with that. I will definitely talk
about the good, the bad and the ugly of that more later. My biggest personal
role is being a mom. I have a daughter
who’s about a year old. Well, talk about
awesome, that’s very cool, I definitely enjoy that. Oh and also, I do
have a college degree. I did graduate in
2002 from Westminster. That actually has little to do with probably why I’m standing
here but it was for my parents and they’re totally happy
that I graduated from college. So we’ll let them, you know, be
happy with that part but yeah, it was more of my
passion that led me into doing what I’m
doing, so don’t drop out of college you
guys, don’t do that. OK. So the fun part is
actually trying to balance all of these roles that I play. There’s a lot more
of them that I play but these are definitely the
biggest ones that I identify with that most people
would recognize from me. So guessing, I have been
asked to come and speak because Jen thinks
I’m successful. But I feel that I’m successful
not just in my business life but definitely my personal
life, and I’ll talk about kind of how I balance
those things out. So let’s take a look
at the overview so you guys can have a
little idea and basically, every PowerPoint presentation
has to have bullet points. So I want to hand
that for you guys so that I don’t want
to disappoint. OK. It was either that of
flowcharts and can’t I figure out anyway to like put
this into a flowchart so I went bullet points. So what is success? That’s something
probably we should talk about before we ever
can figure it out. So, we’re going to kind go
through a definition with that. Reasons for starting a business. It’s probably a good
question, seems like a lot of people want to do it, right? Motivations for success. You got to be motivated to
do much of anything, right. Without motivation,
you’re probably going to really not be successful. Reasons for failure,
there’s definitely a lot of reasons for failure. Many, many, many
businesses do not last. I did own one of those. I’m part of a statistic. Lessons learned, basically
my awesome failures. And then, my keys to success. So, first and foremost,
what is success? What would you guys
call success? Can you yell it out? I’ll repeat it from the mic?>>Doing what you love.>>Doing what you love. OK, yeah. Anyone else? What’s success?>>Respected for what you do.>>Perspective or respect?>>Yes, respected
for what you do.>>Yes, respected for
what you do, yeah.>>Progress.>>Yes, absolutely, yeah. Yeah, these are all things. So, success, I do love
this like, of course, I got to go over, you
know, all over Google and check all these things out. So, I mean, some people dream
of success while others wake up and work, yeah, that’s
kind of true. You know, I wish my
job ended at five, that would be a dream come
true, doesn’t quite happen. So I kind of came up with
some different things that I was thinking
of when I was thinking of what is success just
like I asked you guys. So success, some of the
ones that I came up with that cross my mind,
financial security, right? Somebody with financial security
would consider successful, wealth accumulation, personal
freedom, public recognition, sense of accomplishment, that’s
kind of what I always fell into and creative outlook. So, success is different
for everyone. You can probably imagine
that a musician’s, you know, kind of definition of success
would probably vary greatly from my definition of
success, right Jen?>>Yeah.>>Yeah. So, but
for my experience, I’ve never known anybody that has had real
success without passion. OK. When you have passion,
the money will come. So, it’s always good
to have something that you’re very passionate about before you ever
think about this. Often, success is associated
with owning a business, right. So, let’s look at these
for one second though. If I’m looking at these, which one of these are actually
more associated with passion?>>Personal freedom.>>Yeah, personal
freedom, probably some of the lower ones, right? So personal freedom,
public recognition, sense of accomplishment,
definitely these two for sure are creative outlet. So this might not have
anything to do with financial, but it definitely has something
to do with feeling successful or being successful for
this particular individual. This kind of stuff, if this
is kind of your motivation, sometimes this isn’t going
to last very long so, but these ones I think
have a little tendency to stick a little bit longer. So, why would someone
want to start a business? Give me some options,
why would somebody want to start a business?>>They are the boss.>>Hell, right, ding,
ding, ding. Yeah, I’m just going to go to
the next slide because hello, I want to be my own boss, right? Yeah, that’ typically
what everyone says and I’ll tell you the fun thing about being your own boss
is often you don’t get paid, you don’t get a regular pay
check, you’re working 24/7, but it sounds so
good at first, right? I want to be my own boss. Other people get rich, right, financial security,
status recognition. And the students that I had
working with me this last week, I had a woman from Florida that
just started her own business. And the first thing she did is
she handed me her business card, right? What do think that
title said on it?>>The boss?>>Yeah, owner, president,
right? So status recognition, so
now, she had a new business that she had literally
just started. But now, she was so excited to
be able to say, “You know what, I’m a business owner.” Because doesn’t that
sound good though? When I tell people even back in
the day when I was struggling and eating ramen when I
could afford it, you know, I still had the opportunity to tell people I was a business
owner and that still felt good. And for some reasons, that
gave me status already, right, just saying that even though
you guys, I have thousands of dollars in the holes at
certain points in my career. So, it’s kind of
part of that, right? So there’s definitely a
lot of reasons to want to start a business, but truly
being successful has little to do with financial
motivations, but that sometimes always why
we might want to get started. Definitely financial security
was what helped me in that path. Has anyone heard of
Maslow’s hierarchy of needs?>>Yeah.>>OK. Do you guys talked
about this in this class?>>Not this semester.>>OK, but you’ve
heard about it, yeah. So basically, it’s a theory in
psychology by Abraham Maslow from his 1943 paper, titled “The
Theory of Human Motivation.” So let’s take a look
at these motivations as it relates to business. I don’t know if you guys can
actually read this but I’ll kind of step up for here
so you can see it. So, when I first started, I
know Wifi is not a basic need, I actually look this up and like
the bottom was actually drawn in with Wifi, right, along here. So if you can’t read it, so
basically, when I first started, well let’s talk about
where I am now. Where I am now, I’m basically
working and living in this realm that I am self-actualization, achieving ones full potential
including creative activities. So, I actually have time
to do all the other things because I don’t have
to worry about food and water and warmth anymore. But this is where
I started, right. This was my original
motivation to wanting to be my own business person. OK? So as I got better and
better, trust me, I spent a lot of time in this realm down
here just in the basic needs, but I did start to be able to
start moving up into this realm, prestige, feeling
of accomplishment. OK. But now, I kind
of get to mess around with all sorts of stuff. I actually have steers. I have a Texas Longhorn that
I’m training for riding. Who does that, right? Somebody who lives in this
world gets to do that, right? So I just, you know, kind of
thought it’d be kind of fun, I thought dogs had
gotten easy, so of course, I needed a 1200-pound
horned beast to work with. So as you guys can see, you
know, you may start down here, this is usually the beginnings,
OK, but it’s always going to be a nice progression
and I hope that everybody at some point gets to, you
know, maybe not by steer but you can pretty
much get the concept. So, everyone goes into
business with good motivation, so why does so many fail? OK. Let’s take a look
at some stats, yeah, that’s right, stats,
I said stats. That was my least favorite class
in college, by the way, yeah. If you haven’t taken
it, good luck. Hated it. So our slide
is a little bit fuzzy, this is what happens when you
just peel them off of Google. But, this small business
survival rate, look at this, this is not good you guys. Seven out of 10 new employers or
new employer firms, so actually, it’s a small business, do you guys know what actually
qualifies as a small business?>>Less than 500–>>Yeah, less than 500. The majority though,
well, I don’t know that I can say the majority, most of them are still
under 20 employees. And most of them beyond that
are actually non-employees, so they don’t have
employees, that’s one-man band. OK. So this is actually
referring to the new employer firms. OK. Companies that are
actually hiring employees, but 7 out of 10 in the first two
years, OK, in my first business, it did not last five years and
I struggled in the first two. So it was surprising, it lasted
about four years but that was– it wasn’t going to last
much past that but that was because of the next slides that
I’m going to show you guys. So, as you can see, this
is pretty detrimental. I’m proud to say that
I’m actually at 15 years in my current business form. So, that is very awesome and it’s only gotten
better every year. You know, when I used to have
these goals of, you know, making certain amounts in a
month, you know, I say, “OK, I really hope that this month,
we’re going to break 3000.” You know, now I laugh
at those numbers, right. But it’s gotten better
and better and better, but as you can see for everyone,
it just doesn’t stay that way. OK. Yeah, these are my
stats guys, check it out. You know, not only is
my business surviving, it’s thriving, all right? And I actually had my business
open through, you know, 2008 when everything
went to crap and everyone else was basically
crying about the economy, the economy, the economy and
I was crying a bit too but, you know, I never really kind of
set myself up for failure, so. So why do so many fail? Tan-tan-ta, and these
numbers don’t add up so I don’t know how–
where the rest of them go, so there was like some
random numbers out there. But I do really like the
very first one, incompetence. Yeah, that was me,
that was definitely me in my first business and
definitely kind of this, you know, stuff does
going back and forth. And incompetence
basically includes and I’ll tell you this is
ridiculous for dog trainers. As dog trainers,
we walk in to it because we love what
we do so much. We’re just so adamant about
getting the information out to people and plus,
they kind of throws in this other element of when
you’re working with, you know, with an animal, with
something that’s a living, breathing creature and your
emotions are associated with that. But even when I look this up
like these stats, incompetence, the first thing that came up under incompetence was
emotional pricing, right? Or, I would even say not
even just emotional pricing but also thinking
about the concept that you’re not worth what
you should be charging. I see that all the
time in dog trainers. My consultation fee for my most
affordable program is $350. That’s what I charge, that’s
base rate and goes all the way up to 2300 for some of my
more advanced programs. OK. Yeah, it’s for
one dog, right. But I’ve gone to a point where I’m very comfortable
charging that. When I first started, I didn’t
know that I was worth that. So I think that’s why a lot of
businesses fail where you want to just draw people in. The one I think looks very
desperate in businesses is when you can tell a
business is really failing. They’re trying to
offer too much, right, discounts, discounts, discounts. I had never, ever, ever,
offered a discount. Not that I don’t give a whole
bunch of stuff away for free, the shelters and rescues
every once in a while, that’s why I’m not allowed to
answer the phone at my business. But I also have the freedom to
do that now from where I’m at. But yeah, it looks very
desperate when you start getting to that point of 50%
off, this and that. So, emotional pricing
is definitely one of those parts of incompetence. Also, living too high
for the business. I made that mistake. You know, if you
see money coming in, sometimes you’re not going to be
checking it going out the door. OK. Nonpayment of taxes. I did that, not that I meant to, but it was because of my
incompetence I didn’t know how to. And there were taxes that I
didn’t even know existed, right. I wish, in college guys, I honestly wished I
would’ve majored in business. I think everybody should or at least everyone should
take definitely a business class because this is a stuff that
in life, as many people as want to start business, this
is the biggest failure because nobody takes classes
and learns how to do it. I wish I would’ve
taken a class, right. Maybe I’ll come sit in a couple
times, see what I can do. No knowledge of pricing. That’s another problem
with incompetence. Lack of planning. A lot of people start businesses
with not even a business plan. You know, when I talk to
trainers, when I come out, I say, “Well, do you
have a business plan?” “What’s that?” You know, just go get a book,
you know, go get a book, learn how to write
a business plan. But also, I didn’t
do that either because I thought it
was just too easy. No experience in record-keeping. Yeah, I didn’t know
much about that. QuickBooks is awesome
guys, just saying. Unbalance experience or lack
of managerial experience. So that’s another 30%. I don’t know where
the percentages go. But expansion too rapidly,
I definitely see this a lot with dog trainers,
and I will talk about how I also
made that mistake. But a lot of dog trainers,
they get into training and all they want to
do is open a facility, open a facility,
open a facility. I’m telling you guys,
when you go that step, your overhead gets huge,
right, your overhead gets huge. So, they just aren’t
perceiving that. They think that if
they build it, that people will
start supporting them. But business is not
always bricks and mortar. OK. It’s not always
bricks and mortar. Yeah. And I am in the middle
of opening two more locations. And it’s really scary for
me because now I’m at point where I couldn’t start looking
back on my previous failures and go, “Oh man, I don’t
want to be struggling again.” You know, but I know that
as that serial entrepreneur, I really want to continue moving
and growing and experimenting. I might not succeed in this
but I’m at least going to try. OK? I’m at least going to try. These are the major ones. So let’s talk about some
of the management ones that could be a real problem. And I’ll read these
guys out for you guys because they’re a little
bit tiny, teeny-tiny. Good job Oden holding
on the podium. OK. So, going into business
for the wrong reasons. Obvious, right? That would be a huge mistake. If you’re not passionate
about it, that’s going to be a problem. Oh, lordy, if you
can read this one. Advice from family and friends. That’s one of the worst mistakes
you can make because as I said with my family, they
are not dog people. They don’t quite understand,
you know, my passion, what I do– excuse me. They don’t understand that
stuff but they really wanted to give me a lot of advice
when I was in business, especially when I was failing. Sometimes you might find
somebody good in your family. My dad is very good at business. He helps me quite a bit
and he’s always been kind of my shoulder to lean on. So if you do have somebody
who’s sane in your family, take advantage of that. Being in the wrong
place at the wrong time. Yeah, if you wanted to
open a business in 2008, that probably would’ve
been pretty tricky. OK? Entrepreneur gets worn out and underestimates
the time requirements. I get contacted constantly
by dog trainers that have just opened a
facility and they can’t that they’re working
24 hours a day. Sorry guys, dogs
do not stop pooping on the weekends, I swear. OK? And we do get weekends or holidays off either
especially in this business. You can probably pick a
business but really, you know, it’s a lot of time constraints. Family pressure and time
and money commitments. Yeah, that’s a huge one. You know, somebody’s working,
working, working trying to make this work and
they’re not spending time with their family,
that’s a huge one. Pride, that’s definitely
a big one. Lack of market awareness. Just not being aware obviously. If you’re overpriced
or underpriced, you could really be doing
yourself a lot of damage. Entrepreneur falls in love
with the product business. Sometimes, really
clouds your judgment so you can’t make
rational choices when you’re just being too
emotional about the product. OK. Talk about dogs. That’s a very emotional
product right there, right. I know, you’re more
than a product buddy. Lack of financial
responsibility and awareness. Yes, I was definitely
very, very, very guilty of that
in my first business. I was young too and so I
was out drinking more often. So, lack of clear focus. Everywhere, you know,
you’re trying to do too much so it really creates
a lot of confusion. This last one, I don’t
understand, too much money. “Oh, no too much money,” so I
don’t know exactly how that fits into this but it was on here,
so I have to put it up here. So, optimistic, realistic,
or pessimistic. So you can kind of be
a little bit too much of any of those things. OK. Lessons learned. Let’s talk about
how much I failed. OK. OK. It’s not a failure
if you don’t learn something. It’s only a failure if
you don’t learn something. I really love this saying
because no one succeeds without learning
through mistakes, right. If you don’t fail, you guys, if you’re always just
given everything, you’re just not really
going to be successful. You always have to
fall down a little bit to be able to come back up. So let’s just say my first
business taught me a lot. OK. I bought a retail pet
store that offered grooming. This was in Cottonwood Heights, so this wasn’t a very
nice neighborhood. And it had already bee
operating for about 20 years. So that’s the gentlemen
I bought it from had owned it for 20 years. It was making about 12 to
$15,000 thousands a month and the profit from looking over
his very well manicured books, he knew what he was doing, the
profit was about $2000 a month and at my age, it was like,
“Yeah, it’s $2000 a month, that’s so cool, oh my gosh I’m
going to have so much money and then so much stuff.” So, that all made sense to me. But at the time, I just didn’t
really comprehend all of this. And so I bought this, as soon as
I took over I changed everything and I didn’t know
anything, all right? And I didn’t how to–
all those things, yeah, I failed at all of those. I didn’t know anything. So once the money
started coming in, I didn’t know how
to keep track of it. I mean, I was keeping
track of it technically, but I was spending it faster
than it was, you know, than what was happening so my
margins were not very good. And it’s not that I wasn’t
trying, I’ll tell you guys, I hate bugs and I
hate spiders, OK, as my least favorite
things ever. And you guys ever seen a
feeder crickets, you know, so you got to like put
them in a little bag. Yeah, I learned how to do that. To me, that was huge, you
know, that I did all on my own. So, I also learned how to
groom because at that location, I start to realize that
it was 100% profit to me. Why would I want to pay
somebody else a 60/40 split when I could just
do a bath on a dog for 100% percent profit to me? The groomers weren’t
happy with me, so talk about poor
managerial skills as well. So, I kind of kept trying
to do everything I could. But basically what I did
is I expanded too fast, I ended up moving into
the space next door and this is a huge
overhead cost. The rent was very
expensive because it is– it’s right of a– it’s
a 6200 South Highland, but just a very nice area. But I expanded in the
space next door and that’s where I was going to
run my rescue out off. So that’s what I started
with was running a rescue. And so I had 16 kennels
there, and I pretty much– yeah, it was real rough. You know, basically, I was
spending all those money on the rescue dogs and
I wasn’t really focused on the retail and the grooming. Can you see which part I
wasn’t passionate about? Yeah, I basically bought a
retail pet store with grooming but I didn’t care about
either of those things. So what I was doing was trying
to balance out the both of them through doing adoptions
and rescue. Even months that I was doing,
let’s say 75 adoptions, I was still in the hole. I was still loosing money
pretty much every month. If I broke even that
month, I was happy. OK. So it was a really hard, you
know, a hard thing for me to do because I got to a point where
I knew that it was failing, you know, I knew
that it was failing. Over the three years that I ran
it, I definitely learned a lot. But yeah, I was failing
and doing everything wrong. I was a horrible manager. I knew nothing about inventory. I didn’t know how
to balance books. I was learning but, you know,
I was spending so much money on the rescue, I was
always in the hole. I always spent money
I didn’t have. So, I kept trying to spend
money to make money, right, try to spend money
to bring it back in. So, once I got there, I
had to let it go, right. So I basically got
my MBA in business through that experience. But what I did is I actually
was fortunate enough to be able to sell it to my groomers. So, the groomers that
have been working there. So talk about a no
fail win-win, right. I was taking the
rescue away from them and they were being able to be
giving 100% profit to the money that was coming into a
very, very functional and successful business. Do you think they survived? They didn’t. They made more mistakes
than I did. They made a lot more
mistakes than I did, and they saw the same problems
and I saw the problems as soon as I handed back over to them. So they were doing
the same thing. They made out every
change that they could with the pet store,
with the retail. They made every possible
mistake they could’ve. Within six months,
they were closed. And that was very sad, it feels
like, “Oh, you guys are going to be super successful at
this, this is your passion.” But I think, as far
as their struggles, I think they just weren’t
meant to be business leaders, they weren’t meant to
be in that position. They did better getting
a paycheck. And some people really do
better just getting a paycheck. So, this was definitely
trial by fire. I was drowning and stressed and my ego was being
crushed everyday. Eventually, I realized it’s just
not going to work and that’s when everything changed, yehey. So I didn’t fail, I
just learned something. So everything changed, I
went out to California, I started working with
a trainer out there. My goal is rescue turned
into wanting to do training. And so, I basically kind of
started a whole new path. Even now, this had a kind of,
you know, really beat me down. I didn’t let it be the
end of me, you know, I didn’t let it be
the end of me. So, I kept going, I kept
doing what I’m doing, ended up being to
where I am now. And I’m happy for that
experience even though at that time, it seems like I
wasn’t going to get out of it. I’m very happy and
grateful for the experience that I had in that endeavor. So now, we’re done
talking about the failures. Let’s talk about basically
my keys to success. In this, I think you’ll see across the board this isn’t
just for me, you guys. I mean this is anyone, I mean
if you look up anyone, you know, Bill Gates, anyone,
this is going to be kind of the same thing. Passion and perseverance. That’s huge. That’s the main thing
I think when it comes to being successful, passion and perseverance,
also known as grit. OK? The grit, the
more grit you have, the more likely you
are to be successful. OK. I have no fear of failure. Even though I had failed,
I didn’t fear it, you know. And even today, I’m taking
more risks and chances and I don’t fear that I’m
going to fail, all right. If I did, do you guys
think I would ever be where I am today, probably not. There’s definitely
a strong connection between my personal life
and my business life. I have never disconnected
the two. My job never ends at 5 p.m.
I wake up in the middle of the night thinking how I
can make my business better. I incorporate my daughter
into my business life as well. OK? So I don’t feel that that
ever has to be separated, it can be, some people
struggle with that. But I feel that that was
a secret to my success, is that I always felt that I had
to be secure in my business life to move forward to
my personal life. OK. PMA, no not PMS, PMA,
Positive Mental Attitude, whoa, that’s a big one. Before social media, when
I was running my business when anyone would ask
me about my business, even when I was struggling, I always told them it was
going amazing, “Oh my gosh, it’s amazing, everything is
going great, I’m so busy,” even though I hadn’t
gotten a call in two weeks. OK. I still kept a
good attitude about it. I’m going to give
you guys a little bit of warning with social media. You are what you post. If you are constantly posting
negative things on Facebook, on, well, Instragam is really
lousy for that but any outlet that everybody can see. It’s not private. That goes out to the universe. I have people that have worked
for me that when I see some of the junk they post
on Facebook, I’m like, “And you wonder why
negative things come to you all the time,” right. And they don’t last long with
me because I like working with people that have, you
know, strong attitudes and want to be able to succeed
and be successful. Definitely having a positive
mental attitude about anything and everything that
you do is going to make you more
successful in life. So before you post something on
Facebook, think about it, right? Write in a journal, everyone
go out and get a journal, write in there if you’re
a little angry, OK, don’t put it on Facebook. So definitely check
yourself before you vent. OK. A strong sense
of responsibility. I’ve always felt a strong sense
of not just responsibility but empathy towards the animals and the people that
work with me. I did this for a
long time by myself, but now that I have a lot
of staff that works for me, I definitely feel very
responsible for them because now, I help them
to live a normal life. They get a regular paycheck,
I’m responsible for that. [ Inaudible Remark ] OK. Thank you sweetie,
I’m almost done, perfect. Yes, good timing. So the strong sense of
responsibility, that’s the stuff that keeps me up
at night, right. That’s the stuff that
keeps me thinking. That’s the stuff that keeps
me thriving, it’s just feeling that strong sense
of responsibility. And, of course, that
probably goes hand in hand with the passion. OK. Focus, staying on my path. I got lost for many
years doing a part of businesses I wasn’t
good at like managing. I was a horrible manager. So now, I pay other people and I
trust other people to take care of those parts of my business
so that I can really focus on the things that I like to
do which is traveling to work, having students, teaching
workshops and then obviously, I can spend time being–
stay at home mom as well. So, it works great, I
love that opportunity. And as a serial entrepreneur, I’m constantly conducting
experiments. And for me, the fun
will always continue. OK. So I hope this
might be the beginning of your adventures
towards success. Thank you very much guys. [ Applause ] The number one mistake I see
people handling dogs and dealing with them is not seeking out
professional help training. So, I definitely– if you
have a dog, just get help. You know, I see people really
struggling with those types of things so it’s, you know,
this is why I’m in business. But some of the simple things
if you guys ever or looking at getting a dog or a
puppy, crate training. Even an adult dog, if you’re
adopting an adult dog, crate training. Eighty percent of
dogs in shelters and rescues probably
won’t be there if people would’ve crate trained which means just keeping them
somewhere safe and secure when you’re not available. Don’t jump. You have so much to live for. But thank you, great question. How I got my capital
for my first business. Actually, what I did is I was
paying back the original owner, right. So that was part of, you know,
kind of being in the hole. More often than that, it was
not only was I paying rent but I was also buying
the business from him and increments every month. So, yeah, but thank
you, great question. Is leading people
different than leading dogs? No, not really. And I’m also training my
daughter just like a puppy so it’s great she’s, you know,
she’s totally crate trained. She’s not [inaudible] yet
but she’s working on it. How old was I when I
started my first business? I was 19, yeah, yeah. Yeah, I was young, I didn’t know
what I was doing, it was crazy but it seemed like such
a good opportunity. Yes? Yeah, I was in
college at the time. And I actually, I moved
out here from Wisconsin. I moved out here
to go to college and I actually dropped out. I started at the University
of Utah, and for me, I’m a big skier and snowboarder. And so, it was like two classes,
two feet, you know, it was– it wasn’t really much of a
question for me so I ended up dropping out at the time. And then I went back
to Westminster with the intention actually
to go to vet school. But during that time, I realized that that school wasn’t the
right path for me so, yeah. [ Music ]

1 thought on “2015 Fall Business Lecture – Heather Beck

  1. Wow I could not stand to listen to her. She was so cocky. I had to end the video because she really didn't even seem like she knew much about business. She just happened to get lucky on this try and now she is so full of herself that with her number of 15-20 employees she will walk in and see a new face and think "oh wow must be a new employee." It's not like that is a hard number of people to get to know and remember. I wish this wasn't a video I was required to watch for class.

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